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It leads with topical content material, "A Beginner’s Information to Mastodon." This does an ideal job of answering essentially the most urgent questions of the moment. With Twitter in turmoil (on the time of writing), all eyes are on potential alternate options. Mastodon has been the talk of the town, but very few actually understand how it really works. So prime marks to Buffer for a properly-angled guide. This free tool helps you create a customer avatar that you may share with everyone in your advertising team. That means, everybody involved in creating content, from writers to editors to Web optimization professionals, is aware of who the content is supposed to serve. Now that you've a grasp of who your audience is, it’s time to create content material particularly for them. In my experience, the very best option to do that is to determine your audience’s ache points. And create content material that helps them solve these issues.